Daily Archives: May 9, 2019

Reinventing a Fading Brand

John Lippman is a known name in the publishing and entertainment industry and had worked with major companies in the book and publishing sector like HBS and Evergreen Copyrights. Now he has taken upon himself a new role of re-launching and giving new life to a fading brand. He has recent bought rights to the Book of the Month club with the idea of revamping the classic book club by making it digital and offering great books from the popular fiction writers.

Going Digital

With most businesses now operating in the digital space Lippman’s idea of turning Book of the Month club in to a digital format makes sense as the revenue model of an online book club. The business model can be more fruitful than an offline club. Book subscribers can pay for monthly subscriptions and additional money for any extra services.

Moving customers to Bookspan

To achieve the task of shifting customers from offline to online, John Lippman used a wise strategy. He moved the existing customers of Book of the Month club to other book clubs that were under Bookspan while revamping the club. Once the club was totally online he re-launched the club in late 2015 and moved the subscribers there. The subscription plan for the Book of the Month club is at only $14.99. The business has started making revenues up to $2 million.

John Lippman is a self-confessed book lover and thus is giving his heart to this new venture. His idea to make Book of the Month club relevant to today’s generation comes at an interesting time as millennial are rediscovering reading in a new way. The book membership space needs renovation and with digital platform like Amazon coming handy there is a lot that can be done creatively to rekindle this generation s interest in reading.



The Things to Follow To Get Your Reservations Done Cheaply  

Making hotel reservations and bookings at cheap rates is really easy at present. The comfort level that you will get from these places, is similar to that of your own house too. by browsing through the internet, you will come across many websites that will provide you the way to book rooms in these hotels. Your time as well as effort will be saved when you book these hotels by using the discount coupons. There are loads of deals that these places have to offer to you. You need to choose the one that you require the most.

Reservations.comEarly bird

It is necessary for the travelers to make the bookings early. If the booking is not done early, then a lot of time would be wasted in looking for a place to stay. Chances of landing in a proper place would also be quite less in such a scenario. Most of the hotel rooms would provide you amenities such as breakfast as well as allow you to make use of bars and swimming pools. You can also request for additional beds. When you book rooms early, then you also become eligible for getting the special promotions.

Things to do

Reservations.comYou need to select a hotel which is quite near to your destination. Certain hotels set out conditions for the visitors to follow. You need to abide by the same or not stay at all in that place. Everything about hotels is listed in Reservations.com. you can visit it by one click and get hold of all the information you require.

Getting rooms

You need to get a proper sized room inside the hotel. Most of the hotels are known to provide with easy reservations. By making your booking from a proper website, you can ensure that you are getting the best possible deal.

What are the goals of IFCJ?

The International Fellowship of Christians and Jews the charitable organization that is gaining huge prominence in the charitable world for the unique program activities that it is undertaking every year. This organization is building betting relationship between the Christians and Jews across the globe and are helping the Christians in Israel.

IFCJ reviewsThis charitable organization would be receiving funds from the Christians globally. These IFCJ reviews people will use it for distributing food, medicine, blankets and clothing for the elderly and children who are the victims of the war and terrorism attacks. They are also fighting poverty and Semitism. In addition, they are offering job training to immigrants of Israel.

So, if you want to donate funds to this organization, you would need to check the IFCJ reviews that are given by the donors who have already donated funds to them. These people will give pros and cons of this non-profit organization. After going through the pros and cons you can decide on whether or not to donate funds. This organization was founded in the year 1983 by Rabbi, along with 11 Board of directors.

IFCJ reviewsInterestingly, less than 10 percent of the people working in the charitable organization would receive salaries. Most of them would offer free service to this trust.  The main objective of this firm is to cooperate whenever possible and oppose when it is necessary. The board of directors working in this organization is mostly belongs to Jews and Christian communities.

As per the IFCJ reviews, here are a few goals on which this charitable trust is working upon

  • Educate both the communities, i.e. the Jewish and Christian community and impart each other’s values and faith to each other community.
  • Help the emigrants of Jewish and eradicate poverty in the Soviet Union
  • Offer ways for Christians to shower their love and support to the people of Jewish and Israel