As the COO of “Book of the Month”, Blake Orlandi has done a fantastic job so far in the sense that reading has once again become the ‘in-thing’. The company is into the subscription e-commerce business of novels and reading materials that can be read across all types of customers and into different age groups. The way in which the company has carried its operations so far reveal that there is considerable focus on each type of reading preference so that a reader can get many types of subjects from the company. A lot of attention is provided to attract new customers who can enjoy the offerings of the company.
The COO has his task cut out as many areas are exclusively dealt with by him. To get a glimpse of the duties, some of them are detailed here.
- Handling a team with diverse profiles – Blake Orlandi has a team of 45 people under him who work in different divisions ranging from marketing, business intelligence, product, design, operations, etc. Handling such a diverse team is no easy task and hence there is always something or the other that may need his attention at all times. However, it also means that he is in charge of the complete operations happening within the organization and therefore everything is in control under him. That also helps in planning the execution in a proper way.
- Many things to be kept in mind during the promotion – To promote books to subscribers may not be easy at all times and many things may have to be kept in mind. An offering has to be interesting, engaging, and certainly affordable so that customers can derive value out of it. The task of Blake Orlandi is to keep all these facts in mind while coming up with the promotional aspects.
The organization has been growing rapidly since its launch that only goes on to show its acceptability in the market and the efforts of its team.